The Importance of Google Business Profiles for Local SEO

If you run a business in Australia, establishing a strong online presence is important to stand out and attract new customers or clients. A Google Business Profile is a key element in achieving this. You might already know or use Google Business Profiles, but do you understand its significance for your local SEO?



What is a Google Business Profile?


A Google Business Profile is a free listing that appears when someone searches for your business on Google or Google Maps. It provides potential customers with information about your business, including your address, phone number, website, hours of operation, reviews, and photos.


If someone is looking for a home cleaner in Gosford or a plumber in Australia, your Google Business Profile helps them connect with you. In essence, it serves as an online storefront for your business.



Why are Google Business Profiles Important for Local Businesses in Australia?


  • Increases Visibility in Local Searches

When someone searches for a local business or service, Google shows the top three local results in what is known as the ‘local pack’. This is where having a Google Business Profile becomes crucial. By optimising your profile and improving your local SEO, you increase the chances of your business appearing in the local pack and prospective customers seeing it.


  • Captures Leads for Localised Services

A Google Business Profile can be a game-changer if your business provides a localised service, such as a plumber, electrician or dentist. When someone searches for a service in their area, they often use keywords such as ‘Dentist near me’ or ‘best plumber near me’. A well-optimised Google Business Profile can help your business appear at the top of these search results, capturing leads and new customers.


  • Improves Customer Engagement

A Google Business Profile allows customers to leave reviews and ask questions directly on your profile, which can help to build trust and credibility between your business or brand and your customers. By responding promptly to reviews and questions, you can show that you value customer feedback and are committed to providing a great experience.


  • Provides Valuable Insights

Google Business Profiles also provide valuable insights into your business’ online presence. You can see how many people have viewed your profile, how they found you, and what actions they took after viewing your profile. You can use this information to improve your online presence and attract more customers.



What Do Google Business Profiles Have to Do with Google Ads?


Your Google Business Profile and Google Ads serve different purposes and are not connected. While Google Ads can quickly promote your business and reach new customers, investing in SEO offers many advantages over paid advertising. Click here to read more.


For businesses in Australia, improving your local SEO, including optimising your Google Business Profile, are particularly crucial for attracting customers in your local area. 


Book a free consultation to discover how Marketing for Trade can help your business with its Google Business Profile. We also specialise in website design and mobile optimisation, SEO services including local SEO copywriting, and reporting and analytics to help your business succeed.


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