As a business owner, you want to get your brand in front of as many potential customers as possible. One of the easiest ways you can do this is by investing in online marketing.
Two of the most popular marketing strategies for Australian businesses are search engine optimisation (SEO) and Google Ads. While both have their merits, SEO is a better long-term investment for your business—here’s why.
1. SEO Has Staying Power
When you invest in SEO, you’re investing in the long-term health of your website and business. By optimising your site for search engines, you’re making it more likely that your website will rank higher in search results over time. The effects of SEO are cumulative, which means that the more effort you put into it, the more you’ll see your rankings improve.
In contrast, when you market with Google Ads, you’re essentially renting ad space from Google. Once you stop paying for the ads, your visibility disappears.
2. Google Ads Can Be Expensive
Google Ads can be a great way to quickly drive traffic to your website, but it can also be expensive, which we know isn’t always a viable marketing option for small businesses in Australia. Instead, focus on your Google Business Profile to improve your local SEO.
If you’re in a competitive industry, like plumbing, electrical or dentistry, you may find yourself paying a lot of money for each click. And even though you’re paying for every click, there’s no guarantee those clicks will turn into customers.
With SEO, you may have to invest more time upfront, but once you start seeing results, you’ll continue to benefit from them for years to come. At Marketing for Trades, we have affordable SEO services for all types of businesses. Get in touch today to discuss how we can help you.
3. SEO Helps Build Your Brand
SEO can help build your brand over time and by consistently appearing in search results for relevant keywords, you can establish your business as a leader in your industry. This can lead to increased brand recognition, customer loyalty and, ultimately, higher revenue.
While Google Ads can provide visibility in search results, they don’t provide the same level of brand-building benefits as SEO.
The Best SEO Agency in Australia
If you’re looking for a marketing strategy that will produce lasting results, SEO is the way to go, but how do you find the perfect SEO agency in Australia for your unique needs?
Marketing for Trades has a team of experts ready to help you navigate the world of SEO. We offer a range of services, including:
- Website design and mobile optimisation
- SEO keyword research
- Local SEO copywriting
- SEO reporting and analytics
Book a free consultation to find out how easy it is.
