Client: Mosmal Locksmiths
Industry: Locksmiths
Location: Sydney
Mosman Locksmiths faced a unique challenge when they relocated from the North Shore of Sydney to the Northern Beaches. Their geo-targeted business name hindered their efforts to establish themselves in the new location. This case study highlights how our web design and SEO strategies helped Mosman Locksmiths overcome these challenges and achieve remarkable growth in their online presence and client enquiries.
Challenge
Mosman Locksmiths had to navigate the hurdle of re-establishing their business in a new market with a name that was associated with another location. This posed difficulties in ranking locally and attracting clients from the Northern Beaches area.
Services Provided:
1. Local SEO
We focused on optimising Mosman Locksmiths’ website and content to target potential clients in their new location. This involved creating location-specific pages, incorporating relevant keywords, and tailoring their online presence to resonate with the local audience.
2. Google Business Listing Optimisation
We optimised their Google My Business listing by ensuring accurate information, adding high-quality photos, and encouraging satisfied customers to leave positive reviews. This enhanced their online reputation and local search ranking.
3. SEO Enhancements
We implemented various on-page and off-page SEO techniques to improve the overall search engine optimisation of their website. This included refining site structure, optimising meta tags and alt texts, and improving the user experience.
Strategies Used:
– Geo-targeted landing pages and content creation to enhance local relevance.
– Keyword research and optimisation to target specific search terms related to locksmith services in the Northern Beaches area.
– On-page SEO techniques, such as optimising meta tags, headings, and URLs.
– Off-page SEO strategies, including link building and local directory listings.
– Content marketing through informative articles and blog posts to establish expertise and build trust.
Results:
1. Increased Traffic
By implementing our local SEO strategies and SEO enhancements, Mosman Locksmiths experienced a significant increase in website traffic. Their improved search rankings and targeted content helped attract more organic traffic from the Northern Beaches area.
2. Improved Search Rankings
Within six months, Mosman Locksmiths saw a substantial improvement in their search rankings for primary target keywords. They moved from outside the top 50 to within the top 10 search results, significantly enhancing their online visibility.
3. Enhanced Google Business Listing
With our guidance, Mosman Locksmiths obtained over 30 positive customer reviews on their Google My Business listing, resulting in an improved overall rating of 4.8 stars. This increased credibility played a crucial role in attracting more local customers.
4. 4x Client Enquiries
The combined efforts of our web design and SEO strategies resulted in a remarkable fourfold increase in client enquiries within the first year of our partnership. The targeted local SEO techniques, optimised Google Business Listing, and user-friendly website design played a pivotal role in converting website visitors into potential clients.
Conclusion
By leveraging a comprehensive SEO strategy tailored to the specific challenges faced by Mosman Locksmiths, we were able to help them establish themselves as a prominent locksmith service provider in the Northern Beaches area. Through local SEO, Google Business Listing optimisation, and overall website enhancements, Mosman Locksmiths experienced significant growth in their online presence, attracting more traffic and quadrupling client enquiries. This case study showcases the effectiveness of our approach in overcoming obstacles and driving tangible results for our clients.
