Client: ME Ward
Industry: Electrical and Level 2ASP
Location: Sydney
ME Ward, a leading electrical company, partnered with us to improve their online presence and achieve better results from their website. The client had an outdated website built on a hosted platform that was not meeting their business goals. To address this, our team executed a streamlined website redesign and SEO strategy, resulting in significant enhancements to organic traffic and overall business growth.
Website Redesign:
Recognising the need for a fresh and user-friendly website, our team closely collaborated with ME Ward to build a modern and visually appealing site from scratch. Using our expertise in web design and user experience, we created a website that better represented ME Ward’s business and formed a strong foundation for our subsequent SEO efforts.
SEO Strategy:
After launching the new website, our focus shifted towards improving ME Ward’s search engine rankings and increasing their online visibility. We employed a range of simplified SEO techniques tailored to the client’s requirements. Here is an overview of our approach:
1. Keyword Research: We conducted comprehensive keyword research to identify the most relevant and high-performing keywords for ME Ward’s industry. This allowed us to optimise the website’s content effectively and target the right audience.
2. On-Page Optimisation: Our team optimised each webpage by strategically incorporating the identified keywords in meta tags, headings, content, and image alt tags. This ensured that ME Ward’s website was easily discoverable by search engines, providing a seamless user experience.
3. Local SEO Strategies: To leverage ME Ward’s neighbouring suburbs, we implemented local SEO techniques. This involved optimising the website for location-based keywords, creating and optimizing Google My Business listings, and encouraging positive reviews from satisfied customers in the targeted areas.
Results Achieved:
The combined efforts of the website redesign and SEO strategy delivered impressive results for ME Ward:
1. Increased Organic Traffic: The implementation of SEO techniques resulted in a substantial growth in organic traffic to ME Ward’s website. By improving their search engine rankings and visibility, we effectively attracted more qualified visitors, expanding their online reach and potential customer base.
2. Improved Local Rankings: ME Ward now ranks in the top 5 in 35 of the neighborhoods surrounding their workplace. This achievement is a testament to the success of our localised SEO strategies, enabling the client to establish a strong presence in their immediate vicinity and attract local customers.
3. Boosted Client Inquiries and Business Growth: The enhanced online visibility and increased organic traffic translated into a significant surge in client inquiries for ME Ward. As a result, their overall business experienced substantial growth, further solidifying their position as a leader in the industry.
The collaboration between ME Ward and us showcases the remarkable impact of a streamlined website redesign and SEO strategy. By revamping their website and optimising it for search engines, ME Ward witnessed significant improvements in organic traffic, local rankings, and business growth.
Looking ahead, we remain committed to our partnership with ME Ward and are dedicated to assisting them in reaching even greater heights in their industry. If you are interested in unlocking the potential of your business and driving remarkable results through website design and SEO, contact us today. We will provide you with a personalised solution tailored to your specific needs and goals.
